The English Premier League unveiled its new, sponsor-free “visual identity” on Tuesday, which will take effect from the 2016-17 season onwards.
The money-spinning English top flight is ending its 12-year association with Barclays bank in favour of becoming a ‘clean brand’ and will from now on be known simply as ‘the Premier League’.
The new logo — a crowned lion’s head gazing to the right, accompanied by either the words ‘Premier League’ or ‘PL’ — will replace the current logo of a lion with its left paw on a football.
“From next season we will move away from title sponsorship and the competition will be known as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition,” said Premier League managing director Richard Masters in a press release.
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