Employees were uncomfortable when they first saw Yezzy boost designs-Adidas Creatvie Director

It's absolutely obvious the impact Kanye West had on Adidas since signing with the brand from the sales to its influence in culture, at first employees had doubts about the design. Adidas Creative Director Paul Gaudio told Tech Insider that West's adidas sneakers initially made people at the brand uncomfortable. "I think it made a lot of people, inside and outside the company, uncomfortable when they first saw it. When it started to come to life, it certainly made me uncomfortable, but that's a good thing. We need to be uncomfortable, we need to challenge ourselves, and [Kanye] helps us do that," said Gaudio.